Ádám Bedzsula is a Budapest-based director and visual artist working at the intersection of film, animation and generative AI.

He started out on the crew of a big-budget feature film, fascinated by how many different people come together to keep the ancient tradition of storytelling alive. He then worked his way through nearly every side of production, from marketing to post, to find his place on the creative side of this undoubtedly colourful and sometimes monochrome world of moving images.

Editing music videos led to directing them, and his very first directed video won an international music video competition. Since then he has directed for Hungarian and international artists, and added projection mapping and animation to his toolkit. As Dr. Fraktal, he has performed live visuals across the whole spectrum, from Ozora to Müpa. He was among the first in Hungary to work with generative AI, and today it is the core of his practice: AI-driven music videos, concert visuals and motion design.

He has never settled for a single role: producer, director, editor, live visual artist, AI artist. That curiosity is the thread connecting them all, and it is what still drives him: 'to make the invisible visible'.